Posts Tagged ‘Mindset’
Effective Branding with Social Media
September 5, 2011 | 
Author Branding is a viable marketing strategy. Businesses worldwide invest millions of dollar every year to promote their brand. Branding can be done in many ways, out of that social media is very popular today. A brand succeeds when it bridges a gap inside the consumers mindset of where they are now and where they want to be. S.M. can help build that bridge, it can work with the consumers on answering their fears, their questions that lead them from their reality to achieving their visions.
Brands need advocates to spread the word, and nothing is better than soc. media for recommendations, shareability etc. because of the direct interaction online media affords the client with their customers, it truly is better than any branding campaign, including one-on-one customer service. Brands need to communicate at all level and for all emotions.
Brands need to listen, not for the sake of it but too evolve and brand need to be consistent and constant in consumers lives, these all points are very important when branding is done using social media. Brands and consumers are interdependent, an attribute that is enhanced to the extent that brands are animated, connected, distributed, networked, humanized, individualized and socialized. Brand is not just visual images and tag lines, it is the collective emotional response to images and experiences.
Posted in Social Marketing | 
Tags: Advocates, Attribute, Bridge, Consumers, Emotional Response, Emotions, Experiences, Extent, Fears, Gap, Interaction, Marketing Strategy, Media Brands, Mindset, Sake, Service Brands, Social Marketing, Tag Lines, Visions, Visual Images | 
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The Future of Brand Building
Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler.
For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager.
However, in a competitive environment where the usage & functional value of a brand (a product or a service) can be easily copied or duplicated, what is left to stand out from the crowd? How can the customer’s preference be triggered to ensure their loyalty? How can the tie that will closely link your brand to the consumer and put you ahead of the competition be built, retained or strengthened?
Posted in Brand Marketing | Tags: Affection, Brand Experience, Common Values, Competitive Environment, Functional Value, Gap, Hedonism, Leisure Activity, Marketing Manager, Marketing Philip Kotler, Mindset, Pathway, Paving The Way, Perceptions, Philip Kotler, Private Sphere, Sad Statement, Small Group, Traditional Marketing, Uniqueness | No Comments »