Social Marketing
Effective Branding with Social Media
September 5, 2011 | 
Author Branding is a viable marketing strategy. Businesses worldwide invest millions of dollar every year to promote their brand. Branding can be done in many ways, out of that social media is very popular today. A brand succeeds when it bridges a gap inside the consumers mindset of where they are now and where they want to be. S.M. can help build that bridge, it can work with the consumers on answering their fears, their questions that lead them from their reality to achieving their visions.
Brands need advocates to spread the word, and nothing is better than soc. media for recommendations, shareability etc. because of the direct interaction online media affords the client with their customers, it truly is better than any branding campaign, including one-on-one customer service. Brands need to communicate at all level and for all emotions.
Brands need to listen, not for the sake of it but too evolve and brand need to be consistent and constant in consumers lives, these all points are very important when branding is done using social media. Brands and consumers are interdependent, an attribute that is enhanced to the extent that brands are animated, connected, distributed, networked, humanized, individualized and socialized. Brand is not just visual images and tag lines, it is the collective emotional response to images and experiences.
Posted in Social Marketing | 
Tags: Advocates, Attribute, Bridge, Consumers, Emotional Response, Emotions, Experiences, Extent, Fears, Gap, Interaction, Marketing Strategy, Media Brands, Mindset, Sake, Service Brands, Social Marketing, Tag Lines, Visions, Visual Images | 
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Social Promotion Methods That Work
By social promotion, I mean marketing to people on social networks like Facebook and Twitter, but also on social bookmarking sites like StumbleUpon and Digg.
Out of all of the sites I just mentioned, I personally get the most traffic from Twitter, so I’ll start there.
The Method of Social Promotion on Twitter
Twitter is very easy to understand, you have a short message to which you can attach links, and the aim is to get lots of people to see it, read it, and click on it, and perhaps buy something you have to offer.
Posted in Social Marketing | Tags: 000 People, Aim, Facebook, Follower, Followers, Invitations, Profiles, Promotion Marketing, Promotion Methods, Promotion Services, Seeds, Short Message, Social Bookmarking Sites, Social Marketing, Social Networks, Social Promotion, Stumbleupon, Traffic, Twitter, Webmaster Forums | No Comments »