Brand Marketing
Marketing Your Art Through Art Shows and Festivals
September 21, 2011 | 
Author If you are an emerging artist, one of the easiest ways to market your work is to sell it yourself. And one of the best ways to do this is to exhibit in Art Shows and Festivals. Following are some hints and ideas for getting started:
Finding the Shows
Many states and localities have Art Leagues and Associations which list local Art Shows. Make sure to start with these organizations. For nationwide listings, there are several great websites with show listings. A few to try are: Sunshine Artist, artfairsource.com or festivalnet.com. Once you identify the shows that interest you, you can write or email the contact person of each show for an application. In most cases you will be looking for shows that take place 6-12 months out, as the deadline for entries is often quite early.
Posted in Brand Marketing | 
Tags: 12 Months, Art Festivals, Art Show, Art Shows, Artwork, Booth Fee, Booth Space, Contact Person, Emerging Artist, Filling Out Applications, Jury Fee, Jury Fees, Local Art, Localities, Marketing, Prints, Refundable, Reproductions, Sunshine Artist, Upfront | 
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What Are Purse Hangers?
Purse hangers are one of the most popular top selling woman’s accessories products these days. Purse hangers (also called purse hooks, purse holder, handbag hanger, folding purse hangers, and collapsible purse hangers) are engineered to support up to 15 pounds in weight and can hold purses and handbags for all occasions. The purposes of purse holders are to protect purses from dirty floors by hanging it right next to you on the table. We currently have three variations of purse hooks and all can be full customizable, meaning that you can imprint a unique design or personalize them with your own logo.
Our first variation is called a custom folding purse hanger with a hidden hook. The neat thing about this particular handbag holder is that it has grooves on the side so that when the purse hook links collapses, it has a place to hide the hook so that the hooks tuck neatly inside the grooves and are not visible until the handbag holder is in use. This “hidden hook” feature keeps the purse hook in a tidy shape without suffering any damages from things that may get tangled while stored inside your purse. Our second variation is called a round/square folding purse hanger or purse hook. It is the same concept as our purse holder with a hidden hook with the exception that the hook wraps around the purse hanger disc.
Posted in Brand Marketing | Tags: Accessories Products, All Occasions, Budget, Damages, Dirty Floors, Groove, Handbag Purse, Handbags, Hook, Hooks, Magnet, Options, Purse Handbag, Purse Hangers, Purses, Shape, Unique Design, Variation, Variations | No Comments »
The Future of Brand Building
Most brands & products are now interchangeable. This sad statement emanates from one of the fathers of marketing, Philip Kotler.
For a brand to be identified, recognized and understood in its values is the core of every strategy, the nagging issue of every marketing manager.
However, in a competitive environment where the usage & functional value of a brand (a product or a service) can be easily copied or duplicated, what is left to stand out from the crowd? How can the customer’s preference be triggered to ensure their loyalty? How can the tie that will closely link your brand to the consumer and put you ahead of the competition be built, retained or strengthened?
Posted in Brand Marketing | Tags: Affection, Brand Experience, Common Values, Competitive Environment, Functional Value, Gap, Hedonism, Leisure Activity, Marketing Manager, Marketing Philip Kotler, Mindset, Pathway, Paving The Way, Perceptions, Philip Kotler, Private Sphere, Sad Statement, Small Group, Traditional Marketing, Uniqueness | No Comments »